Thursday 8 December 2016

BetterDoctor, looking for the best doctor

ARI Tulla (Oulu, 1978) came to the United States seven years ago, as Director of Nokia, intending to mount a study of video games. One of the first shock to make to life in the United States was discover the functioning of its health service. "There are 1,500 different plans and you don't know which one is right for you," he explains. He was raised to have a baby and had the feeling to be doing a review and a great outlay at the time. Solving that problem was what prompted you to leave your business and begin with BetterDoctor, a database with all physicians licensed in the United States.

"If you have money, you have the best of the best in health. "If not, not so much", explains. As Finnish striking it that there is no universal insurance: "ObamaCare works, more or less, in Boston, but it takes nearly five weeks until you see a specialist". This factor is one of the keys of your project, to know what time a nearby doctor can give a quotation.

Three years after starting the collection of data, the project has come to light. Each College has a tab with his studies, speciality and experience, this cocktail one as controversial as a valuable ingredient, added the recommendations. "They do it among themselves and it seems logical to us. Peer are best known", explains Tulla. The tab comes complete with views taken from Yelp to see what time time care, if the inquiry is welcome, it is clean, parking is... Thus up to 200 specialities.

Even so, there is a risk, that develops in a system of mutual recommendation among friends and finish by emasculating. Tulla defends himself: "We have a search engine, when it detects that it occurs inbreeding or recommendation concerned, fix".

He insists that business model away from the insurance companies. They compare it to an Open Table, booking service for restoration, for medical consultations. I.e., please contact your doctor, after checking if it is as you prefer. "To choose from, sex, age, language, more or less close relationship, opinion of optional range... Why we call it 'better', best doctor, but not 'best', the better, because it depends on what you look for each", clarifies. Users do not pay, rather have with take care of the insurance, but physicians who want to appear in the form of ad besides in the directory, which is free. "Not to be conditioned, can only hire those ads that valuation is high, and the announcement of the natural result is distinguished", explains. Profiles of physicians already surpass the 15,000.

Among the most common criticisms there are two doctors. The delay in giving quotation, that is why they insist that if a free hole put it on your tab or use it to send a message to those who have requested appointment with urgency. The other, the duration of the visit, usually between five and eight minutes.

For the moment, investors now seem to like them. Two weeks ago, they closed a round of funding of $ 10 million. Total added 13.1. They will serve to expand the team, until now composed of 15 people and improve the design. Now have a version that adapts to different sizes of screen, in slang 'responsive', as well as an app for iOS. The next step is to launch it in Android.

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