Thursday 19 January 2017

Internet, the profitable Cupid

The marriage agencies have been transformed into modern websites with millions of contacts that represent a potential of business that does not quite touch the ceiling. Looking for a partner on the Internet online dating is called, and is a market as large as opaque, with biased figures for failing to inform the competition. Any public body or association systematized data from hundreds of websites of partners that exist all over the world with multiple offers. Next general practitioners like Meetic or eDarling supermarkets, there are boutiques for millionaire husbands to daughters of good family, sites for African-Americans, gay websites or portals for unfaithful married.


Almost 5% of Americans who marry each year met on online dating sites, make more stable couples. "These sites are almost immune to the recession," says Lluís Carreras, CEO and co-founder of Mobifriends. Although the advertising feeds free web sites, the thickness are dating sites living premium paid services, although they use the free as a hook to perform the registration and examination of personality. This is the formula used by Parship, a distinguished German with sites in 15 European countries web that promises a 38% success. About 23,000 new members are running each week to qualify for the quota of happiness based on 136 rules algorithm, result of 40 years of research. "Parship opened its online doors the day of Valentine in 2001 in Germany, and today we have 11 million users around the world. We offer services with different prices by countries, in Spain are from 14.99 euros", says company spokesman.

The bad press of matrimonial agencies and competition from social networks have joined forces against the growth of the online dating business. While the U.S. market has nearly 20 years, it moves only 931 million dollars annually, according to figures from July 2014 collected by Statistic Brain Research Institute. IAC is the market leader for seven brands of online dating that are part of the cluster of 20 companies with 150 brands and products in media and Internet implanted in more than 30 countries.

IAC is listed on the Nasdaq, is worth of $ 5.5 billion and had a turnover of $ 3 billion in 2013. The group supports the business of the United States dating on Match.com, where she leads the market, and the European in Meetic. Match comes to 25 countries on five continents in eight languages. In the United States has 2.3 million customers of payment (in 2010 paid 35 dollars a month), and in 2013 had a turnover of $ 700 million. Ten million people have made your chemistry.com personality test. Meetic is available in 13 languages in 16 countries, each week sum 175,000 customers, and is quoted on the Paris stock exchange with a value exceeding € 438 million. In 2013 it invoiced 172,2 million euros, with a profit of 115 million euros.

Spain is one of the best markets of Meetic, has exceeded nine million users in 11 years thanks to advertising campaigns, and receives more than 20,000 records per week. "Spain is a very active market, we conducted 42 couples daily. In addition, is the gateway of Anglo-Saxon sites towards Latin America, is a highly competitive market in which we are all leaders, and that he has resisted many start-ups national", says José Ruano, CEO of Meetic for Spain and Portugal.

It is not easy to start from scratch. The Spanish web, Mobifriends was born in 2008 to meet couples and friends on the Internet and mobile phones, is free, and has 850,000 users in Spain and Latin America. "We've spent 130,000 euros, and we will make a capital increase to start being profitable, older couples websites began with investments of millions of euros." We move something advertising and we will charge extra services", explains Lluís Carreras, that every day receives more news of marriages.

The European giant eDarling is also in Spain, has 1.5 million customers after three years and charged 50 euros a month's basic rate. "We check the customer data, and have some very contrasting personality tests", Andrés Ortín, the brand manager for Spain, Chile and Mexico of eDarling has. The company was born from eHarmony, American leader, and became independent in 2009 thanks to the entry of professional investors who paid 27 million euros for the 30% of the shares. It is in 27 countries, and in 2013 it reached break-even with 50 million euros of revenue. "We are a team of 300 people from over 30 countries we serve everyone from the offices of Germany, it is more efficient," says Andrés Ortín. The rarest history? "A girl in Panama who knew a guy in Mexico through our Spanish website. Now they move to marry".

Appointments through the mobile market is taking off with force and webs are taking mobile applications who are only in mobile applications (apps) have emerged. It is the case of Tinder, the IAC group for Mobile brand that has applications for Android - even in the new mobile watches - and for iPhone. He was born in 2012, and its application is made more than 10 million contacts per day. Share photos and stay with the person who votes it is the success of Tinder, one of the emerging companies and applications of greater growth in the history.

A world of dating sites
Men and women are equal in number in the online dating, and the majority, regardless of sex, are unmarried. Your profile is that of a University (are more than half) with a medium-high purchasing power, and from 28 to 55 years.

They are shy, lack of time and want to know with whom to speak. Perform tests of personality, give advice and safeguard relations more sophisticated websites.

eHarmony has 33 million users in 150 countries on five continents, and sum 15,000 people each day. He was born in the U.S. in 2000, is its largest market with almost half of its customers and 542 marriages daily.

PeopleMedia is increased segmentation. It has 24 specialized communities of Asians, blacks, Catholics, Chinese, Democrats, divorced, latinos, Republicans or seniors. 20,000 people are registered with the day, and he receives five million unique visitors a month. It is the IAC group.

Three Day Rule is an exclusive American custom web, with a team of matchmakers who studied personally to applicants, high social position. It takes tens of thousands of dollars annually.

Badoo, created in 2006, is a casual social network to link targeted to young people, has 217 million users in 190 countries and in 46 languages.

Twoo is to meet people close to 60 million users. It is in more than 200 countries and 38 languages. It is IAC.

OKCupid is a free New York-based IAC website for young people. It has seven million users and publishes the blog, OkTrends, with a million monthly readers.

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